英語寫作原版影印系列叢書：公司管理寫作策...

Introduction
1　Strategies .for Effective,Managerial Writing
　The Role of Strategy in Successful Managerial Writing
　　Writing in Context
　　Reasoning and Argument
　　Strategic Issues
　Understanding the Workplace
　　Microcuhure, Organizational Culture, and Macrocuhure
　　Corporate Goals
　　Formal and Informal Processes
　Professional Conduct and Personal Success
　　 Personal Goals
　　 Self-Image and Corporate Image
　　 Communication Ethics
　　 Culture and Ethics
2　Organizing Your Writing Strategy
　Defining the Controlling Idea
　　Outlining : Giving Your Ideas Order
　　Structural or Ordering Strategies
　　Practical Style in Outlining
　Analytic Tools and Basic Writing Guidelines
　　Analysis-Tools for Building Ideas
　　Procedures for Organizing Analysis
　Evidence, Logic, and Reason
　　Using Evidence to Support Logic and Reasoning
　　Analysis and Logic
　　Critical Thinking, Lateral Thinking
Part One Classic and
　3 Oomposin8 Memos and　Letters
　　The Memorandum
　　　Strategy: Finding the Appropriate Tone
　　　Process : Formatting the Memo
　　　Products : Types of Memos
　　The Business Letter
　　　Strategy : Finding the Appropriate Tone
　　　Identify the Audience
　　　Process : Formatting the Letter
　　　Products : Types of Letters
4 Preparing the Analytic Report
Analytic Reports: Types and Uses
　　　Problem-Focused Analytic Report
　　　Organizational Analytic Report
　　Strategies for Analytic Reports
　　　Strategies for Analysis
　　　Internal Versus External Analytic Reports
　　Organizing the Analytic Report
　　　Identifying the Criteria for Analysis
　　　Establishing Report Protocols
　　　Collecting and Organizing Data
　　　Tools for Analysis
　5　Assessment and Recommendation Reports
　　Strategies for Persuasive Report Writing
　　　Communicator Strategies for Persuasive Writing
　　　Audience Strategies for Persuasive Writing
　　　Message Strategies for Persuasive Writing
　　The Recommendation Report
　　　The Solicited Recommendation Report
　　　The Unsolicited Recommendation Report
　　The Evaluation Report
　　　Organizing an Evaluation Report
　　Feasibility Reports
　　　Establishing the Report's Criteria and Scope
　　……
6 Formatting the Proposal
Part Two Essential Tools for Managerial Writing
7 Optimizng the Electronically Integrated Workplace
8 Using Graphic Images Feeectively

Introduction
1　Strategies .for Effective,Managerial Writing
　The Role of Strategy in Successful Managerial Writing
　　Writing in Context
　　Reasoning and Argument
　　Strategic Issues
　Understanding the Workplace
　　Microcuhure, Organizational Culture, and Macrocuhure
　　Corporate Goals
　　Formal and Informal Processes
　Professional Conduct and Personal Success
　　 Personal Goals
　　 Self-Image and Corporate Image
　　 Communication Ethics
　　 Culture and Ethics
2　Organizing Your Wr...