時尚非關奢華『名牌』是自信,滿足、價值與欲望的綜合體是引領時尚潮流的衛星導航,更是創造時尚藝術的大夢想家。你可以不買名牌,但不能不知道這堆砌時尚金字塔的101個精采故事。LV、CHANNEL、GUCCI、ARMANI……名牌是『夢』的化身!大家都愛名牌,因為那是一種特權與高尚的標記。而所謂的『時尚』,有著華麗的光環,看來就像虛幻的彩色夢境。名牌的價值究竟是什麼?越是冷靜的觀察它,就越能重新認知它的內涵。本書並不想從經濟學的角度來分析名牌,名牌只不過是一群商品的代名詞,但何以這個代名詞,能讓商品的附加價值大幅膨脹,演變成一種龐大的資產,擄獲世界上無數的人心?閱讀本書--你就能解讀其中的部份理由。書中介紹了101個全球最富盛名的品牌,從其發跡過程、經典風格的塑造,以及其所引領的時尚潮流,是名媛淑女們不可不讀的經典工具書。
目錄
序言101個名牌的神祕魅力石靈慧(前LVMH台灣區總經理)前言名牌就是夢的化身深井晃子AQUASCUTUM:1851-(UK)AZZEDINEALAIA:1980-(TUNISIA)ADIDAS:1948-(GERMAMY)ANNASUI:1991-(USA)AGNESB:1975-(FRANCE)A.P.C.:1986-(FRANCE)ALAINMIKLI:1978-(FRANCE)ANNDEMEULEMEESTR:1985-(BELGIUM)YVESSAINT-LAURENT:1961-(FRANCE)/YVESSAINT-LAURENTRIVEGAUCHE:1966-2000(FRANCE)/TOMFORDFORYVESSAINT-LAURENTRIVEGAUCHE:2001-(FRANCE)JAEGER:1884-(UK)ISSEYMIYAKE:1971-(JAPAN)ValentinoGaravani:1959-(ITALY)VAN:1951-78,1981-(JAPAN)VIVIENNEWESTWOOD:1971-(UK)Viktor&Rolf:1993-(NETHERLANDS)VERSACE:1978-(ITALYETRO:1968-(ITALY)EMILIOPUCCI:1949-(ITALY)\名牌與我船曳建夫HERMES:1837-(FRANCE)O‧Z‧O‧C:1993-(JAPAN)金子功:1990-/WONDERFULWORLD:1994-(JAPAN)Cartier:1847-(FRANCE)CALVINKLEIN:1968-(USA)CACHAREL:1962-(FRANCE)名牌與我深井晃子GAP:1969-(USA)GUCCI:1921-(ITALY)CHRISTIANDIOR:1946-(FRANCE)CHRISTIANLACROIX:1987-(FRANCE)COURREGES:1961-(FRANCE)KEITAMARUYAMA:1994-(JAPAN)KENZO:1971-(JAPANCOACH:1941-(USA)名牌與我鹿島茂COMMEdesGARCONS:1973-(JAPAN)THENORTHFACE:1968-(USA)ZARA:1975-(SPAIN)SalvatoreFerragamo:1935-(ITALY)GIVENCHY:1952-(FRANCE)CHANEL:1910-(FRANCE)Jean-CharlesdeCASTELBAJAC:1975-(FRANCE)GIANFRANCOFERRE:1978-(ITALY)JEAN-PAULGAULTIER:1976-(FRANCE)Junashida:1963-/missashida:1991-(JAPAN)JUNYAWATANABECOMMEdesGARCONS:1992-(JAPAN)GIORGIOARMANI:1975-(ITALY)JILSANDER:1968-(GERMANY)SWATCH:1983-(SWITAERLAND)ZUCCa:1989-(JAPAN)CELINE:1945-(FRANCE)SOSUMIHARAYASUHIRO:1999-(JAPAN)SONIARYKIEL:1968-(FRANCE)DONNAKAREN:1985-/DKNY:1989(USA)DUNHILL:1863-(UK)CHURCH:1873-(UK)THIERRYMUGLER:1975-(FRANCE)Tiffany&Co.:1837-(USA)Dr.Martens:1960-(UK)TOD'S:1979-(ITALY)TRUSSARDI:1910-(ITALY)DRIESVANNOTEN:1985-(BELGIUM)DOLCE&GABBANA:1985-(ITALY)D&GNIKE:1971-(USA)NINARICCI:1932-(FRANCE)PACORABANNE:1966-(SPAIN)PATAGONIA:1973-(USA)HANAEMORI:1963-(JAPAN)BURBERRY'S:1856-(UK)BALENCIAGA:1916-(SPAIN)HUNTINGWORLD:1965-(USA)PIERRECARDIN:1953-(FRANCE)PIERREBALMAIN:1945-(FRANCE)名牌與我山田宏一BIBA:1963-76(UK)HUGOBOSS:1923-(GERMANY)BIRKENSTOCK:1774-(GERMANY)FINALHOME:1994-(JAPAN)FILA:1926-(ITALY)FENDI:1925-(ITALY)PRADA:1913/miumiu:1993-(ITALY)BVLGARI:1884-(ITALY)BENETTON:1965-(ITALY)HELMUTLANG:1977-(AUSTRA)HAWKINS:1850-(UK)PAULSMITH:1970-(UK)POLO:1967-/RALPHLAUREN:1971-(USA)MaxMara:1951-(ITALY)MANOLOBLAHNIK:1973-(UK)MARTINMARGIELA:1988-(BELGIUM)MARNI:1994-(ITALY)MIKIMOTO:1899-(JAPAN)MISSONI:1953-(ITALY)MILASCHON:1958-(ITALY)MUJI無印良品:1979-(JAPAN)MOSCHINO:1984-(ITALY)UNIQLO:1984-(JAPAN)YOHJIYAMAMOTO:1981-(JAPAN)LACOSTE:1933-(FRANCE)LANVIN:1889-(FRANCE)LEVI'S:1873-(USA)LOUISVUITTON:1854-(FRANCE)RAY-BAN:1937-(USA)名牌與我島森路子LOEWE:1846-(SPAIN)ROLEX:1908-(SWITAERLAND)專有名詞解釋編者‧執筆者簡介執筆者一覽
序言101個名牌的神祕魅力石靈慧(前LVMH台灣區總經理)前言名牌就是夢的化身深井晃子AQUASCUTUM:1851-(UK)AZZEDINEALAIA:1980-(TUNISIA)ADIDAS:1948-(GERMAMY)ANNASUI:1991-(USA)AGNESB:1975-(FRANCE)A.P.C.:1986-(FRANCE)ALAINMIKLI:1978-(FRANCE)ANNDEMEULEMEESTR:1985-(BELGIUM)YVESSAINT-LAURENT:1961-(FRANCE)/YVESSAINT-LAURENTRIVEGAUCHE:1966-2000(FRANCE)/TOMFORDFORYVESSAINT-LAURENTRIVEGAUCHE:2001-(FRANCE)JAEGER:1884-(UK)ISSEYMIYAKE:1971-(JAPAN)ValentinoGaravani:1959-(ITALY)VAN:1951-78,1981-(JAPAN)...