Module 1 The product Life Cycle 產品生命週期
Topic 1 Research and Development 研究與開發
1.1 Market Research 市場調查
1.2 Product Development 產品開發
1.3 Testing 測試
1.4 Inventions, Patenting and Intellectual Property Rights
發明、專利及智慧財產權
Topic 2 Production 製造
2.1 Types of Production 生產類型
2.2 Sourcing 尋找貨源；採購
2.3 Quality Control 品質管控
2.4 Outsourcing 外包
2.5 Working in Production 生產作業
Topic 3 Marketing 行銷
3.1 The Marketing Mix 行銷組合
3.2 Promotion 推廣促銷
3.3 Price, Packaging and Place 定價、包裝和賣場通路
3.4 Branding 品牌推廣
3.5 Marketing Strategies 行銷策略
Topic 4 Sales 銷售
4.1 What Makes a Good Salesperson? 好的銷售人員需要什麼條件？
4.2 Orders and Stock Control 訂單與庫存管控
4.3 Distribution 配銷
4.4 Sales Methods 銷售方式
4.5 Retailing 零售業
Topic 5 Customer service 客戶服務
5.1 Customer Care 顧客關懷
5.2 Customer Feedback 顧客回饋
5.3 Customer Relationship Management 客戶關係管理
5.4 Customer Review s 顧客評價
5.5 Consumer Protection 消費者保護
Module 2 People in Business 公司人事
Topic 6 Employees 受雇人員
6.1 Human Resource Management 人力資源管理
6.2 Recruitment 招募
6.3 Leaving a Company 離職
6.4 Remuneration 薪酬
6.5 Industrial Relations 勞資關係
6.6 Equal Opportunities 機會均等
Topic 7 Managers 經理人
7.1 Management 管理
7.2 Management Styles 管理風格
7.3 Management Roles 管理職務
7.4 Change Management 變革管理
Topic 8 Careers, Qualifications and Training 生涯、證照及訓練
8.1 Career Paths 職涯規劃
8.2 Business Qualifications 業務證照
8.3 Professional Development and Performance Appraisal
專業發展與績效評估
8.4 Learning Organizations, Mentoring and Coaching
學習型組織、輔導和教練
8.5 Leave 休假
Module 3 The Money Side 資金方面
Topic 9 Business Performance 經營績效
9.1 Boom and Bust 景氣循環
9.2 Stocks and Shares 股票及股份
9.3 Describing Trading Performance 描述交易量
9.4 Market Trends 市場趨勢
9.5 When Things Go Wrong 景氣反轉時
Topic 10 Increasing Sales 提高銷售量
10.1 Making a Profit 獲利
10.2 Growth and Expansion 成長與擴展
10.3 Pricing 定價
10.4 Relocating the Business 企業搬遷
10.5 Repositioning the Brand 品牌重新定位
Topic 11 Finance 財務
11.1 Payment and Credit 付款與信用
11.2 Costs 成本
11.3 Accounting 會計
11.4 Owing Money 欠錢
11.5 Financing Expansion 融資擴張
Module 4 Global Business 全球企業
Topic 12 Business and Businesses 經營與企業
12.1 Types of Business 企業種類
12.2 Running a Business 經營企業
12.3 Industries and Sectors 產業與部門
12.4 Corporate Structure and Legal Status 公司結構與法律地位
12.5 Business Strategy 經營策略
Topic 13 IT in the Workplace 辦公室裡的資訊科技
13.1 Computer Hardware 電腦硬體
13.2 Computer Software 電腦軟體
13.3 Management Information Systems 管理資訊系統
13.4 Networks and Storage 網路與儲存
13.5 Problems with IT 資訊科技問題
Topic 14 Global Trading 全球貿易
14.1 Free Trade 自由貿易
14.2 The Role of Government 政府的角色
14.3 Competition 競爭
14.4 The Balance of Payments 收支帳
Topic 15 Trends in Business 企業趨勢
15.1 Ethical Consumerism 良知消費
15.2 Fair Trade 公平交易
15.3 Corporate Social Responsibility 企業社會責任
15.4 Different Ways of Working 不同的工作方式
索引
2024專利防護中