Motion Graphics

Graphic artists need both inspiration and information to help them make the right software application choices and avoid costly technical mistakes. This text provides both of these needs, using screen shots that profile top broadcast and film work internationally. With examples from well-known companies like MTV, Universal Pictures and The Attik, as well as projects from independent film makers, the book explores each programme from the inspiration that fuelled each work to the software programs and non-traditional techniques used to achieve the end result. Focusing not on the step-by-step details, but on the more advanced information experienced designers need most, this reference shows how the best motion graphics artists break the mould by using innovative methods.

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