This text and CD-ROM immerses students in the course immediately, involving them in practical, statistics-supported business decision making from the outset. Using real data to provide a context for tackling modern business problems, the book introduces a range of core ideas early including data production and interpretation. The usefulness of statistical concepts in contemporary business, the connections between probability and inference, and the relationship between data and decisions are emphasised. From this beginning, the text continually revisits and builds on what students have learned, re-purposing data sets from previous examples and exercises to explore different decision models in different situations. Pedagogically, the title brings a number of new learning tools to the business statistics textbook, including: case studies - introduced in every chapter, the cases dramatise key concepts.
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This text and CD-ROM immerses students in the course immediately, involving them in practical, statistics-supported business decision making from the outset. Using real data to provide a context for tackling modern business problems, the book introduces a range of core ideas early including data production and interpretation. The usefulness of statistical concepts in contemporary business, the connections between probability and inference, and the relationship between data and decisions are emphasised. From this beginning, the text continually revisits and builds on what students have learned, re-purposing data sets from previous examples and exercises to explore different decision models in different situations. Pedagogically, the title brings a number of new learning tools to the business statistics textbook, including: case studies - introduced in every chapter, the cases dramatise key concepts.
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辦理退換貨時,請保持商品全新狀態與完整包裝(商品本身、贈品、贈票、附件、內外包裝、保證書、隨貨文件等)一併寄回。若退回商品無法回復原狀者,可能影響退換貨權利之行使或須負擔部分費用。
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