This text blends elements of reform with a strong emphasis on applications in applied calculus, and uses technology to promote understanding of the concepts and relevance of the material. It includes examples and exercises, a large number of which are based on referenced data from business, economics, life, and social sciences. The authors strike a balance between applications based on real data and more traditional generic applications. An extensive Web site unifies the applications, and use of technology (graphing calculators and spreadsheets) are integrated throughout the text. Relevant and useful pedagogical tools patiently help students grasp the concepts, and the book's text-specific Web site contains interactive tutorials and a number of useful online activities. Information is presented in a conversational and student-oriented style, with frequent use of question-and-answer dialogue format that encourages the development of mathematical curiosity and intuition.

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