《行为研究纲要:方法与数据分析(英文注释版)(第3版)》是一本经典的高级研究方法教材。两位作者分别用几十年的时间从事心理学教学和研究工作，其研究重心又集中在心理学研究方法和数据分析方面。他们在这方面进行了深入钻研和分析，并结出了丰硕的成果，共同合作出版了多本关于研究方法和数据分析的著作。这本著作的前半部分着重于研究方法的论述，涉及基础概念和基本伦理、因变量的操作和测量以及研究设计的逻辑；后半部分着重于描述高级统计过程，包括四个部分：数据分析基础、单因素设计、因素设计以及数据分析的其他问题。附录中还包括书中用到的公式、常用统计图表、术语及参考文献。《行为研究纲要:方法与数据分析(英文注释版)(第3版)》是心理学、社会学、人类学、传播学、教育学、商学、统计学、市场营销学等多个学科领域的教师、学者和学生从事教学和研究工作所必备的一本工具书。

作者簡介：

罗伯特•罗森塔尔，Robert Rosenthal is Distinguished Professor at the University of California at Riverside and Edgar Pierce Professor of Psychology, Emeritus, Harvard University. His research has centered for some 50 years on the role of the self-fulfi lling prophecy in everyday life and in laboratory situations. Special interests include the effects of teachers' expectations on students'performance, the effects of experimenters'expectations on the results of their research, and the effects of clinicians'expectations on their patients'mental and physical health. He also has strong interests in sources of artifact in behavioral research and in various quantitative procedures. In the realm of data analysis, his special interests are in experimental design and analysis, contrast analysis, and meta-analysis. His most recent books and articles are about these areas of data analysis and about the nature of nonverbal communication in teacher-student, doctorpatient, manager-employee, judge-jury, and psychotherapist-client interaction. He has been Co-Chair of the Task Force on Statistical Inference of the American Psychological Association and has served as Chair of the Research Committee of the Bayer Institute for Health Care Communication. He was a co-recipient of two behavioral science awards of the American Association for the Advancement of Science (1960,1993) and recipient of the James McKeen Cattell Award of the American Psychological Society, the Distinguished Scientist Award of the Society of Experimental Social Psychology, the Samuel J. Messick Distinguished Scientifi c Contributions Award of the APA's Division 5-Evaluation, Measurement, and Statistics, and the APA's Distinguished Scientifi c Award for Applications of Psychology.

拉尔夫•罗斯诺，Ralph L. Rosnow is Thaddeus Bolton Professor Emeritus at Temple University, wherehe taught for 34 years and directed the graduate program in social and organizationalpsychology. He has also taught research methods at Boston University and HarvardUniversity and does consulting on research and data analysis. The overarching themeof his scholarly work concerns how people make sense of, and impose meaning on,their experiential world, called the "will to meaning" by Viktor Frankl. Rosnow hasexplored aspects of this construct in research and theory within the framework ofcontextualism, the psychology of rumor and gossip, attitude and social cognition, thestructure of interpersonal acumen, artifacts and ethical dilemmas in human research,and the statistical justifi cation of scientifi c conclusions. He has authored and coauthoredmany articles and books on these topics and, with Mimi Rosnow, coauthored WritingPapers in Psychology, a popular writing manual now in its seventh edition (publishedby Thomson Wadsworth, 2006). He has served on the editorial boards of journals andencyclopedias, was coeditor (with R. E. Lana) of the Reconstruction of Society Seriespublished by Oxford University Press, and chaired the APA's Committee on Standardsin Research. He is a fellow of the American Association for the Advancement ofScience, the APA, and the Association for Psychological Science, received the Societyof General Psychology's George A. Miller Award, and was recently honored with aFestschrift book edited by D. A. Hantula, Advances in Social and Organizational Psychology.

Rosenthal and Rosnow have also collaborated on other books on research methodsand data analysis, including Artifact in Behavioral Research (Academic Press, 1969);The Volunteer Subject (Wiley, 1975); Primer of Methods for the Behavioral Sciences(Wiley, 1975); Understanding Behavioral Science: Research Methods for ResearchConsumers (McGraw-Hill, 1984); Contrast Analysis: Focused Comparisons in theAnalysis of Variance (Cambridge University Press, 1985); People Studying People:Artifacts and Ethics in Behavioral Research (W. H. Freeman, 1997); (with D. B. Rubin)Contrasts and Effect Sizes in Behavioral Research: A Correlational Approach(Cambridge University Press, 2000); and Beginning Behavioral Research: A ConceptualPrimer (6 th ed., Pearson/PrenticeHall, 2008).

退換貨說明：

會員均享有10天的商品猶豫期（含例假日）。若您欲辦理退換貨，請於取得該商品10日內寄回。

辦理退換貨時，請保持商品全新狀態與完整包裝（商品本身、贈品、贈票、附件、內外包裝、保證書、隨貨文件等）一併寄回。若退回商品無法回復原狀者，可能影響退換貨權利之行使或須負擔部分費用。