Geared toward business and social science majors in a two-semester finite mathematics and applied calculus course, this text equips students with the analytical tools and technological skills they will need in the workplace. Plain language and an easy-to-read style help stress conceptual understanding and reinforce key terms and concepts. At the same time, the incorporation of real-life applications, examples, and data help engage students--even those who have never enjoyed mathematics. Pedagogy throughout the text helps students analyze data from a variety of approaches, including numeric, algebraic, graphical, literal, and technological. A robust supplement package and exciting new technology program provide students with extensive learning and support, so that instructors can spend more time teaching.

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