A guide to writing with the reader in mind

If you want people to read your writing, it has to be readable. In Academic Writing as if Readers Matter, Leonard Cassuto offers academic writers a direct, practical prescription for writing that will be read and understood: Take care of your reader. With a wealth of examples from the arts and sciences, this short, witty book provides invaluable advice to writers at all levels, in all fields, on how to write better for both specialized and broad audiences.

Good academic writing depends on connecting with readers, earning their time and attention. Cassuto offers tips and advice on how to sharpen arguments and make complex ideas compelling. He addresses the workings of introductions and conclusions, transitions, signposts, paragraphs, and sentences—all the building blocks of academic writing. He also shows how storytelling and metaphor can make your prose more engaging than you thought possible. And he explains the proper use of that most dangerous of tools: jargon.

This book can make any academic writer—including you—into a better writer. That means becoming a better communicator of the ideas and discoveries you want the world to grasp. For the sake of readers inside the academy and beyond it, Academic Writing as if Readers Matter shows how and why you have to make your writing connect with the people you’re writing for.

作者簡介：

Leonard Cassuto is the author of Hard-Boiled Sentimentality: The Secret History of American Crime Stories, which was nominated for the Edgar and Macavity Awards and named one of the Ten Best Books of 2008 in the crime and mystery category by the Los Angeles Times. His other books include The Inhuman Race: The Racial Grotesque In American Literature and Culture (Columbia, 1997) and five edited volumes, including two that are newly published in 2011: The Cambridge Companion to Baseball and the Cambridge History of the American Novel (of which he is General Editor). Cassuto is also an award-winning journalist and author of "The Graduate Advisor," a monthly column in the Chronicle of Higher Education.

website: www.lcassuto.com

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