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財經｜相關閱讀文章
想要充分掌握財經方面的知識，在看新聞文章之前，
先廣泛閱讀相關文章！
聰明行銷法
Smart Marketing
Marketing specialists have studied various techniques on how to influence consumers’ shopping behaviors in a supermarket. They
employ all kinds of clever gimmicks that you and I wouldn’t even typically notice. For example, the common goods that every household needs like
bread, milk, _our, and vegetable oil, is spread out inconveniently all over the store. In order to get to the items you want, you’d have to _rst walk by all the
other more seemingly interesting－and more expensive merchandise. The more expensive items are often marked with eye catching package. These
items are usually placed at eye level for easy recognition and quicker access.
The things that you need to buy are usually located on higher or lower shelf.
However, things such as candy and other things children like are purposely placed on lower shelves. One study showed that when a supermarket
switched the position of four of their lesser purchased products from floor level to eye level, their sales increased by 78 percent.
中譯
行銷專家研究過各種影響消費者在超級市場裡購物行為的方法。他們採用了許多一般人察覺不到的聰明方式。例如，每個家庭都需購買的東西，像是麵包、牛
奶、麵粉和蔬菜油，就被散布在商店的各個角落。要找到你需要的東西，就必須先經過其他一些可能比較顯眼，而往往也比較貴的物品。而且這些價格較高的商品通
常包裝會比較鮮艷。這些物品通常會被放在你眼睛視線可平視的高度，讓你容易看到，並且想買。那些生活必備品通常就會放在較高或較低的架子上。然而，小孩喜
歡的糖果和其他東西，都故意的擺在較低的位子。根據一項研究顯示，當有家超市將四項銷售量較少的產品，由地板移至眼睛視線水平的高度時，其銷售量便增加了
百分之七十八。
Vocabulary
財經｜精選單字
以下為精選高頻率出現於新聞英語中「財經」類的相關單字，絕對實用！所以非學不可！
每個單字後加註的編號，即代表此單字出現在p.18∼21的新聞文章中﹙對應文章編號﹚。
acquisition n. 收購
account n. 帳戶
agreement n. 協議
analyst n. 分析師
arrangement n. 約定
assessment n. 評價
assetn. 資產
austerity 緊縮政策；嚴厲
authority n. 權威
bailout n. 緊急（財政）援助
balance sheet n. 資產負債表
bankrupt . 破產
bonds n. 債券
broker n. 券商經紀人
budget n. 預算
capital n. 資本
CEO (Chief Executive Of_cer) n. 公司總裁
central bank. 中央銀行
collateral n. 抵押品；擔保品
commerce n. 商業；貿易 :
concern n. 顧慮
consumer n. 消費者
contributionn. 貢獻
corporate n. 法人；企業
credit n. 信譽；信用；賒帳
crisis n. 危機
currency n. 貨幣
customern. 顧客；買主
debtn. 債務
decline v. 減少；衰退
deficit n. 虧損；赤字
demand n. 需求
diversify v. 多樣化；分散
Dow Jones index (Dow Jones Industrial Average) n. 道瓊斯工業指數
economy n. 經濟制度
economic adj. 經濟上的<
economic contraction n. 經濟萎縮
economist n. 經濟學者
employment n. 雇用；受雇
equity n. 資產；股票
ECB (European Central Bank) n. 歐洲央行
European Union n. 歐洲聯盟
Euro-zone n. 歐元區
exchange rate n. 匯率
expense n. 費用；支出
export n. 輸出；出口物資
Fed (Federal Reserve Bank) n. 美國聯邦儲備銀行
fiscal adj. 財政的 ;
foreclosure n. 止贖
fund v. 資金
growth n. 增長；發展
index n. 指數
inflation n. 通貨膨脹
inflationary dj. 通貨膨脹的6
insurance n. 保險
interest rate n. 利率
News Articles
財經｜新聞文章
以下新聞文章中，以紅色標示的單字即代表出現於p.14∼17的「精選單字」中。
部份財經相關專有名詞另以標示，並詳加註解於文章下方。
外匯‧貨幣
文章中以紅色標示的單字詳見p.14∼17的 「精選單字」。
Recent signs of improvement in the world’s biggest economy have given a boost to the
dollar and caused a rethink on how aggressive the *Fed needs to be in applying further stimulus.
近來全球最大經濟體系的改進推動了美元，並促使美國央行重新思考該如何更進一步地採用經濟刺激政策。
Source: Reuters http://www.reuters.com/article/2012/03/13/
us-markets-global-idUSTRE8181RD20120313
*Fed (Federal Reserve Bank) 美國聯邦儲備銀行
也稱美國聯邦準備理事會（聯準會），是美國的中央銀行，於1913年成立，負責決定和執行美國的貨幣政策，其所做的決策往往會影響全球
的經濟走向。
In a nod to the *euro-zone’s recent agreement to restructure Greece’s massive debt and
provide the troubled country with additional bailout money.
*歐元區最近達成協議，將重新調整希臘的巨額債務並提供其他陷入困境的國家額外的救助資金。
Source: USA Today http://www.usatoday.com/money/economy/story/
2012-03-13/federal-reserve-meeting/53506980/1
*euro-zone 歐元區
歐元區為歐盟成員中使用的統一貨幣─歐元的國家區域。這些國家分別為奧地利、比利時、芬蘭、西班牙、法國、德國、愛爾蘭、義大利、
盧森堡、荷蘭、葡萄牙、希臘、斯洛維尼亞、馬爾他、塞普勒斯以及斯洛伐克共十六個國家、超過3億2千萬的人口。
The largest destination for its goods is
obviously the euro-zone. The singlecurrency area is descending into a dangerous
recession. Since much of the euro-zone is desperately trying to move from current-account
deficits to current-account surpluses, the recession will be longer and deeper the more
Germany manages to protect its net exports.
產品的最大目的銷售地當然是歐元區。但這個貨幣區正淪落於危險的經濟衰退期。因為歐元區正拼命地希望改善經濟赤字為盈餘，
所以德國越是保護自己的出口貿易，歐元區的經濟衰退將會持續越久且越嚴重。
Source: Economist http://www.economist.com/blogs/
freeexchange/2012/01/euro-crisis-0
The euro-zone is facing a challenge...The periphery is being forced to rapidly increase its savings...
歐元區正面臨著挑戰⋯⋯周邊的國家也因此被迫迅速擴增儲蓄金額⋯⋯
Source: Economist http://www.economist.com/blogs/
freeexchange/2012/01/euro-crisis-0
It is true, the growth outlook has still downsiderisks and they are very much related to
thesovereign debt crisis in Europe.
的確，經濟成長的前景仍有向下走的風險，而其中原因與歐洲的主要債務危機有很大關係。
Source: Reuters http://www.bloomberg.com/news/2012-03-16/
liikanen-says-ecb-s-crisis-measures-will-need-a-timely-exit.html
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