Introduction
Welcome to Unique—an English Reading and Vocabulary Program!
Unique was written especially for you. Raising communication skills to a higher, more fluent level is the overarching goal of the Unique series. To this end, each of the worktexts has been carefully designed to review and reinforce the fundamental skills and concepts that enhance reading comprehension and boost vocabulary development. There are four thematic books in the series: Science and Technology; Everyday Living; Workplace and Career; Media and Marketplace.
Pre-reading inspires student enthusiasm for new vocabulary and themes, as well as preparing them for the lessons.
Vocabulary lists the important words to acquire in each lesson. It is composed of both high-frequency and challenging vocabulary to enrich your word bank.
Reading includes high interest excerpts from real-world documents, forms, advertisements and how-to instructions, as well as academic sources (approximate reading level 4.0). Diagrams and other graphics support instruction and maintain interest.
Reading Comprehension not only offers activities to reinforce student reading skills, such as skimming and scanning, but also introduces referencing techniques essential to reading fluency. The series covers 16 basic grammar rules (in Everyday Living and Science and Technology) and 10 advanced rules (in Workplace and Career and Media and Marketplace).
Vocabulary Study provides a wide variety of different activities to help students understand and remember the spelling, meaning and form of unfamiliar words. Other strategies offered include the efficient referencing of a dictionary and thesaurus. Thinking skills, such as drawing conclusions and completing analogies, are included as reinforcement.
Different word power skills (spelling, understanding meaning, word form, writing and referencing) are strengthened via a wide variety of activities:
Review Lessons evaluate students’ acquisition of new vocabulary through various activities, such as puzzles and analogies. They also encourage students to apply newly acquired vocabulary by writing their own sentences.
Grammar appendix illustrates essential rules of grammar that supplement the Syntax exercise in Reading Comprehension.
Glossary lists some important scientific and technical words that all educated
people should know.
A word of advice: Don’t stop “reading and thinking of words” when you finish this program. First-class English skills must be constantly renewed! In order to earn a reputation as a first-rate communicator, you must incorporate everything you have learned into your everyday speech and writing.

Introduction
Welcome to Unique—an English Reading and Vocabulary Program!
Unique was written especially for you. Raising communication skills to a higher, more fluent level is the overarching goal of the Unique series. To this end, each of the worktexts has been carefully designed to review and reinforce the fundamental skills and concepts that enhance reading comprehension and boost vocabulary development. There are four thematic books in the series: Science and Technology; Everyday Living;...

Contents
Introduction iii
Lesson 1 Advertisers Aim at Heads and Hearts 廣告的理性與感性訴求
Lesson 2 Money in the Bank! 銀行的金流
Lesson 3 Freedom of the Press 新聞自由
Lesson 4 Read and Buy 廣告文案
Lesson 5 Letters to the Editor 讀者來信
Lesson 6 Vocabulary Stretch
Review 1
Lesson 7 Speed Sells 速度的價值：ETC與悠遊卡
Lesson 8 War Correspondents 戰地記者
Lesson 9 www.groceries.com 網購蔬菜
Lesson 10 Give It a Try 試用
Lesson 11 Society’s Mirror 媒介鏡子理論：影集就像社會的鏡子ex慾望師奶
Lesson 12 Vocabulary Stretch
Review 2
Lesson 13 Book Clubs 閱讀俱樂部
Lesson 14 Classified Ads 分類廣告
Lesson 15 The Media Stirs Things Up 媒體唯恐天下不亂
Lesson 16 Protecting Your Plastic 保護你的塑膠貨幣(信用卡、儲值卡…)
Lesson 17 Trademarks 扒糞運動
Lesson 18 Vocabulary Stretch
Review 3
Lesson 19 Attending an Action 參加遊行
Lesson 20 News Services 新聞通訊社
Lesson 21 Complain…and Get Results 客訴
Lesson 22 Consumer Rights 消費者權利
Lesson 23 Editorial Cartoons 諷剌漫畫
Lesson 24 Vocabulary Stretch
Review 4
End-of-Book Test
Grammar
Glossary

Contents
Introduction iii
Lesson 1 Advertisers Aim at Heads and Hearts 廣告的理性與感性訴求
Lesson 2 Money in the Bank! 銀行的金流
Lesson 3 Freedom of the Press 新聞自由
Lesson 4 Read and Buy 廣告文案
Lesson 5 Letters to the Editor 讀者來信
Lesson 6 Vocabulary Stretch
Review 1
Lesson 7 Speed Sells 速度的價值：ETC與悠遊卡
Lesson 8 War Correspondents 戰地記者
Lesson 9 www.groceries.com 網購蔬菜
Lesson 10 Give It a Try 試用
Lesson 11 Society’s Mirror 媒介鏡子理論：影集就像社會的鏡子ex慾望師奶
Le...