Successful Agile Product Development: Se...

Industries' product development and processes worldwide have embraced a new paradigm in the VUCA era - Agile

Many Taiwanese companies follow the agile trend, yet they discover questioned effectiveness of agile development due to cultural and mindset differences after implementation, resulting in products not recognized by the market. Product Owners often carry the responsibility of the product’s development and successful marketing, implying that Product Owners need expertise in agile development and marketing to create well-received and successful products in the market.

Hence, a classic Product Owner book tailored to the Taiwanese industry, "Successful Agile Product Development - The Secret to Building a Best Selling Product," was born. This book could become the Wikipedia of Product Owners, guiding individuals toward a clear path when they find themselves directionless in their role.

Features of this book:
1. Three hundred full-color pages with one-hundred-fifty illustrations and fifty classic corporate case studies.
2. The first classic Product Owner book in Taiwan that integrates agile mindset with marketing techniques.
3. The book features insights from over twenty Product Owners across ten major industries, whose experiences are consolidated into comprehensive, principle-based articles that analyze pain points and provide solutions.
4. The Product Owner Toolbox includes a complete demonstration of techniques and tools and SOP instructions.
5. An in-depth analysis of the entire process from product development to market launch, accompanied by explanatory case studies, resulting in a visually engaging experience that fosters holistic understanding.
6. The book design is user-context-oriented, catering to novices and experienced professionals across various roles.
• Those involved in product planning and editing can focus on conducting planning and product design to capture the target customers' hearts effectively.
• For project managers and Product Owners adopting agile, learn the essence of three pillars, three accountabilities, three artifacts, five values, and five events to eliminate development bottlenecks.
• For engineers or technical personnel collaborating with Product Owners, understanding different leadership styles and collaboration approaches enables tailored solutions.
• Advertising and marketing professionals who want to understand how to create buzz when promoting products can refer to the chapter on community management.
• If you want to become a successful Product Owner, you must attend the Product Owner skills and mindset section.

作者簡介：

Dr. Roger Chou has over a decade of experience promoting agile in Taiwan. He is the first Scrum Ambassador in Taiwan and the third individual in Taiwan to obtain the Certified Scrum Professional® (CSP®). He also obtains Certified Large-Scale Scrum Practitioner® (CLP®) certifications. He was honored with the Agile Europe Award in 2015, recognizing his contributions to the agile community. In recent years, he leads a group of agile community volunteers in translating several classic books, including Mike Cohn's User Stories Applied, Roman Pichler's Agile Product Management with Scrum: Creating Products that Customers Love, Lyssa Adkins' Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition, and Esther Derby and Diana Larsen’s collaborative book Agile Retrospectives.

電子書閱讀方式

您所購買的電子書，系統將自動儲存於「我的電子書櫃」，您可透過PC（Windows / Mac）、行動裝置（手機、平板），輕鬆閱讀。

• Ｗindows / Ｍac 電腦
• 請先安裝瀏覽器，並以Chrome開啟我的電子書櫃後，點選『線上閱讀』，即可閱讀您已購買的電子書。建議使用 Chrome、Microsoft Edge有較佳的線上瀏覽效果。
• 手機／平板
• 請先安裝 電子書APP後，依照提示登入「會員中心」→「電子書管理」→「電子書APP通行碼/載具管理」，取得APP通行碼再登入APP，下載您所購買的電子書。完成下載後，點選任一書籍即可開始離線閱讀。 APP 適用版本：iOS 14.2 或以上版本，Android 6.0 以上版本。

注意事項：
使用讀冊生活電子書服務即為同意讀冊生活電子書服務條款。
下單後電子書可開啟閱讀的時間請參考：不同的付款方式，何時可開啟及閱讀電子書?
因版權保護，您在TAAZE所購買的電子書/雜誌僅能以TAAZE專屬的閱讀軟體開啟閱讀，無法以其他閱讀器或直接下載檔案。
退換貨說明：電子書、電子雜誌商品，恕不提供10天猶豫期退貨，若您對電子書閱讀有疑慮，建議您可於購買前先行試讀。並於訂購本商品前請務必詳閱電子書商品退換貨原則。