INTRO
EDITOR’S LETTER
OVERVIEW
The current trends and influences of Ikea over the last 10 years noted by the media
A WALK THROUGH THE TOWN
The meaning of residence observed through the daily life of Västra hamnen in southern Sweden
HOME VISIT
Ikea users in different cities talk about their homes
OPINION
Lydia Choi-Johansson Intelligence Specialist, Inter Ikea Systems
LIFE AT HOME REPORT
The Life at Home Report, inspired by everyday lives in homes across the world
PROTOTYPING
Visit the Prototype Shop, where Ikea designs are refined
OPINION
Sara Kristoffersson Professor at Konstfack University College of Arts, Crafts, and Design
LINEUP
Eight key concepts and product lines that highlight Ikea’s philosophy
VALUES
Four principles that make Ikea an unrivaled brand
DO IT YOURSELF
A beginner and a veteran tackle the DIY assembly process
INTO THE STUDIO
Ikea Communications, where all of Ikea’s images are made
CATALOG
The Ikea catalog, read by more than 200 million consumers in 35 languages
STORE VISIT
The strategies and characteristics of Ikea stores
TASTING THE MOMENT
Ikea’s food operations reflect the identity of its birthplace
SWEDISH TABLE
Recipes made with ingredients sold at Ikea
INTERIORS
Homes and commercial spaces decorated with Ikea products
INSIDE SPACE10
Space10, a research lab for innovation of life and home established by Ikea’s outside investment
OPINION
Carla Cammilla Hjort Co-founder and Director, Space10 Simon Caspersen Co-founder and Communication Director, Space10
LABS
The evolving concepts of furniture through the works of four young designers
THE DEMOCRATIC WAY
The Democratic Design Centre and the Hubhult office, designed for communication and interaction—the realization of both corporate and design philosophies
BRAND STORY
Smart brand strategy contributing to Ikea’s growth
INGVAR KAMPRAD
The words of Ikea’s founder that have become the guiding spirit of the brand
TEST LAB
The values of democratic design are put to the test in the Ikea Test Lab
STATEMENT
The Democratic Design Days where the Ikea communicates its visions
COLLABORATIONS
Four collaborations that reveal the brand’s openness and future-oriented perspective
MARKET STUDY
Ikea’s inroads into the Korean market as told by André Schmidtgall, Country Retail Manager, Ikea Korea, and Nicolas Johnsson, Country Marketing Manager, Ikea Korea
INTERVIEW
Marcus Engman Head of Design, Ikea of Sweden
FIGURESS
Numbers and figures that show the global currents and brand values
REFERENCES
OUTRO
2024專利防護中