作者:Mun Kin Chok
定價:NT$ 730
優惠價:93 折,NT$ 678
已售完,補貨中
For centuries, the Book of Change (or the Yijing), has been consulted for sage advice at life's turning points. It differs from simple prognostication, however, in that it demands us to cultivate an understanding of the situation, the world, and most of all, ourselves; indeed, this understanding is essential for leaders of all times. MUN Kin Chok, a marketing scholar by profession, derives a rational approach to organizational leadership from the Book of Change. The yin–yang concept is illustrated according to contexts and characters of man. The sixty-four hexagrams and each of their six possible ""changing lines"" are analyzed in a clear systematic manner. Skeptical of oracle predictions, the author combs through different divination methods and utilizes them as tools to calculate risks and stimulate ideas. The book's accessible format, contemporary language, and extensive applications will allow modern-day readers to make the Chinese sage wisdom your own.
作者簡介:
MUN Kin Chok, currently Emeritus Professor of Marketing at The Chinese University of Hong Kong, was awarded the Diplom-Volkswirt and Dr. rer.pol. by University of Freiburg, Germany. He was one of the major planners for the establishment of the Faculty of Business Administration, and he pioneered the launch of the Executive MBA program at the university, the first of its kind in the China region. MUN is often described as a true scholar who combines scholarship with close attention to the demands of business practices. He is active as a consultant, board member, and seminar leader for business firms and trade associations. He is also noted for his application of classic Chinese philosophy in modern management.
退換貨說明:
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訂購本商品前請務必詳閱退換貨原則。作者:Mun Kin Chok
優惠價: 93 折, NT$ 678 NT$ 730
已售完,補貨中
For centuries, the Book of Change (or the Yijing), has been consulted for sage advice at life's turning points. It differs from simple prognostication, however, in that it demands us to cultivate an understanding of the situation, the world, and most of all, ourselves; indeed, this understanding is essential for leaders of all times. MUN Kin Chok, a marketing scholar by profession, derives a rational approach to organizational leadership from the Book of Change. The yin–yang concept is illustrated according to contexts and characters of man. The sixty-four hexagrams and each of their six possible ""changing lines"" are analyzed in a clear systematic manner. Skeptical of oracle predictions, the author combs through different divination methods and utilizes them as tools to calculate risks and stimulate ideas. The book's accessible format, contemporary language, and extensive applications will allow modern-day readers to make the Chinese sage wisdom your own.
作者簡介:
MUN Kin Chok, currently Emeritus Professor of Marketing at The Chinese University of Hong Kong, was awarded the Diplom-Volkswirt and Dr. rer.pol. by University of Freiburg, Germany. He was one of the major planners for the establishment of the Faculty of Business Administration, and he pioneered the launch of the Executive MBA program at the university, the first of its kind in the China region. MUN is often described as a true scholar who combines scholarship with close attention to the demands of business practices. He is active as a consultant, board member, and seminar leader for business firms and trade associations. He is also noted for his application of classic Chinese philosophy in modern management.
退換貨說明:
會員均享有10天的商品猶豫期(含例假日)。若您欲辦理退換貨,請於取得該商品10日內寄回。
辦理退換貨時,請保持商品全新狀態與完整包裝(商品本身、贈品、贈票、附件、內外包裝、保證書、隨貨文件等)一併寄回。若退回商品無法回復原狀者,可能影響退換貨權利之行使或須負擔部分費用。
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