Chapter 1社會熱點看財經
Topic 1 The Growth Enterprise Market創業板
Topic 2 Creative Industries創意產業
Topic 3 Subprime Crisis次貸危機
Topic 4 E-Commerce電子商務
Topic 5 Green Economy綠色經濟
Topic 6 Intellectual Capitalist知本家
Topic 7 Debt Crisis倒債危機
Topic 8 E-Payment網絡支付
Topic 9 Butterfly Effect蝴蝶效應
Topic 10 Sovereign Investment (Funds) (SIF)主權投資(基金)
Topic 11 Virtual Currency虛擬貨幣
Topic 12 Gross National Product (GNP)國民生產總值
Topic 13 Risk Investment and Venture Capital風險投資與風險資本
Topic 14 The Holiday Economy假日經濟
Topic 15 The Boredom Economy無聊經濟
Topic 16 Appreciation and Depreciation of a Currency貨幣升值與貶值
Topic 17 Financial Tsunami金融海嘯
Topic 18 Crude Oil Economy原油經濟
Topic 19 New Energy Revolution新能源革命
Topic 20 Individual Income Tax個人所得稅
Topic 21 Supply and Demand and Price供需與價格
Topic 22 The Rights and Interests of Consumers消費者權益
Topic 23 Universal Equivalent一般等價物
Topic 24 Trade Protection貿易保護
Topic 25 National Bankruptcy國家破產
Topic 26 Made in China中國製造
Topic 27 Angel Fund天使基金
Topic 28 Bear Market & Bull Market熊市和牛市
Topic 29 Inflation通貨膨脹
Topic 30 Consumer Price Index (CPI)消費者物價指數
Topic 31 Brand Effect品牌效應
Topic 32 Tie-in-Sale捆綁銷售
Topic 33 Opportunity Cost機會成本
Topic 34 Matthew Effect馬太效應
Topic 35 Blue Chips藍籌股
Topic 36 Hot Money熱錢
Topic 37 Futures期貨
Topic 38 Intellectual Property知識產權
Topic 39 Incentives Policies刺激政策
Topic 40 Trade Surplus and Trade Deficit貿易順差和貿易逆差
Chapter 2個人投資辨財經
Topic 1 Investing in Foreign Exchange投資外匯
Topic 2 Investing in One's Own Business投資創業
Topic 3 Investing in Fund投資基金
Topic 4 Investing in Stocks投資股票
Topic 5 Third Part Finance第三方理財
Topic 6 Investment Adviser投資顧問
Topic 7 Investment Risk投資風險
Topic 8 Investing in Real Estate投 資房地產
Topic 9 Investing in Bond投資債券
Topic 10 Red Chip紅籌股
Topic 11 Investing in Gold投資黃金
Topic 12 Investing in Silver投資白銀
Topic 13 Investing in Insurance投資保險
Topic 14 Portfolio Investment組合投資
Topic 15 Investing in Artwork投資藝術品
Topic 16 Buying Lottery-tickets買彩票
Topic 17 Venture Investment風險投資
Topic 18 Return on Investment (ROI)投資回報率
Topic 19 The Effect of Sheep Flock羊群效應
Topic 20 Investing in Education投資教育
Chapter 3小康生活識財經
Topic 1 Reasonable Consumption理性消費
Topic 2 Promotion Policies促銷策略
Topic 3 Shopping Online網上購物
Topic 4 The Second-hand Market二手市場
Topic 5 Regular Fixed Investment Funds基金定投
Topic 6 E-Banking網上銀行
Topic 7 Medical Insurance醫療保險
Topic 8 Endowment Insurance養老保險
Topic 9 Credit Card信用卡
Topic 10 Gym Card Consumer健身卡消費
Topic 11 Low-rent Housing廉租房
Topic 12 Shopping in the Supermarket超市購物
Topic 13 Discounts折扣
Topic 14 Forward Delivery Housing期房
Topic 15 Economically Affordable Housing經濟適用房
Topic 16 Instalments分期付款
Topic 17 Pricing Packages資費套餐
Topic 18 Public Transportation IC Card公交一卡通
Topic 19 The Happiness Index幸福指數
Topic 20 The Engel Coefficient恩格爾係數
Chapter 4市場運營練財經
Topic 1 Own Branding自主品牌
Topic 2 Brand Reorganization Strategy品牌整合策略
Topic 3 Celebrity Effect名人效應
Topic 4 Sunk Costs沉沒成本
Topic 5 Marginal Costs邊際成本
Topic 6 Economies of Scale規模經濟
Topic 7 Price Discrimination價格歧視
Topic 8 Market Failure市場失靈
Topic 9 Break Pane Law破窗效應
Topic 10 Giffen Goods吉芬商品
Topic 11 Ratchet Effect棘輪效應
Topic 12 Domino Effect多米諾骨牌效應
Topic 13 Pareto Optimality帕累托最優
Topic 14 Watch Law手錶定律
Topic 15 Mushroom Management蘑菇管理
Topic 16 Ockham's Razor奧卡姆剃刀定律
Topic 17 Buckets Effect木桶定律
Topic 18 Wine and Sewage Law酒與污水定律
Topic 19 Catfish Effect鯰魚效應
Topic 20 Pigs' Payoffs智豬博弈
Topic 21 Lipstick Effect口紅效應
Topic 22 Product Placement Marketing植入式營銷
Topic 23 Frog-Boiling Effect煮蛙效應
Topic 24 Flywheel Effect飛輪效應
Topic 25 Bottleneck Effect瓶頸效應
Topic 26 Multiplier Effect乘數效應
Topic 27 Washington Company Law華盛頓合作規律
Topic 28 Buffett Effect巴菲特效應
Topic 29 Birdcage Effect鳥籠效應
Topic 30 Parkinson's Law帕金森定律