Chapter 1 An Introduction to Tourism旅遊簡介
Chapter 2 Tourism Literatures and Ideologies旅遊文學與思想
Chapter 3 Tourism Trends and Fashions旅遊趨勢與潮流
Chapter 4 Demograph ic Factors人口因素‘
Chapter 5 A Leisure-Oriented Society休閒社會
Chapter 6 Physical Fitness and Other Special Interests健康與其他特殊興趣
Chapter 7 New International Tourist Route—Visitor Sequence to New Destinations新國際旅遊線路——遊客訪問順序——87
Chapter 8 Services to the Industry行業服務
Chapter 9 The Origins and Development of Mass Tourism大眾旅遊的起源與發展
Chapter 10 Legal Issues in Tour Operations旅行社經營中的法律問題
Chapter 11 The Tourism Chain Of Distribution旅遊分銷系統
Chapter 12 Integration in the Tourism Industry旅遊旅行業整合
Chapter 13 Tourism Operating Scene旅遊業經營現狀
Chapter 14 Tour Operating批發商經營
Chapter 15 Planning,Marketing and Operating Package Tours包價遊的規劃、行銷和操作
Chapter 16 Specialized Tour Operators專營化批發商
Chapter 17 The B2B and B2C Reservation System預訂系統
Chapter 18 Travel Retailing旅遊旅行代理商
Chapter 19 The Role of Travel Agent旅行社的角色
Chapter 20 Aviation Business航空業
Chapter 21 Domestic and International Air Carriers國內國際航空公司
Chapter 22 Airline Operation航空公司運行
Chapter 23 Rail Service and Tourism鐵路服務與旅遊
Chapter 24 Travel Related Services旅行附屬服務
Appendices
Bibliogra